BCBS Member Portal

In 2014 Blue Cross and Blue Shield of North Carolina redesigned the member portal with a goal to more actively engage members in health related content and activities. I managed and directed the design of the application from proof of concept work through application launch.

Landing page for BlueConnect

Landing page for BlueConnect

Onboarding for new members

Onboarding for new members

Customized content for the “My Interests” tab

Customized content for the “My Interests” tab

Mobile view

Mobile view